Emergency 24/7 Towing in Richmond Valley — 24/7
Emergency 24/7 Towing in Richmond Valley
Dispatch runs 24 hours a day, 365 days a year. Snowstorms, holidays, 3 AM — same flat rate, same response, same drivers. 24/7 dispatch in Richmond Valley, typical 20–40 minute arrival, flat-rate pricing.
Emergency 24/7 Towing in Richmond Valley, Staten Island
Need emergency 24/7 towing in Richmond Valley? The NYC Towing Service runs this exact job 24 hours a day, with trucks staged in Staten Island and typical arrival times of 20–40 minutes. Pricing is flat-rate and quoted before we dispatch. There is no NYC surcharge layered in afterward, no "storage fee" that appears when you arrive at the drop, and no after-hours markup on overnight or weekend calls. If your situation in Richmond Valley calls for emergency 24/7 towing, dispatch the right truck once — from a licensed local operator who actually lives in Staten Island and knows the streets.
Here is how we describe emergency 24/7 towing to drivers who have never needed it before: We run 24/7 with trucks staged in every borough. Overnight rates are the same as daytime rates — we do not charge a surcharge for being awake. Holiday calls: same rate. Snowstorm calls (when safe to operate): same rate. If something is genuinely life-safety — a vehicle in a travel lane on a highway — call 911 first; NYPD and FDNY have to manage that scene before we can get in. For Richmond Valley specifically, the variations that matter are vehicle type (AWD, EV, luxury, commercial, motorcycle all change our procedure), access constraints (narrow streets, low-clearance garages, active bike lanes, construction), and destination (a local shop, a dealer, a body shop, a residence, an out-of-borough specialty mechanic).
Richmond Valley geography matters a lot on a emergency 24/7 towing call. A block that is one-way the wrong direction can turn a 10-minute tow into a 40-minute tow. A garage with 7-foot clearance can make the difference between a wheel-lift job and a flatbed job. A bike lane or dedicated bus lane on the block means different positioning for the truck. Our Staten Island team has run enough calls across Richmond Valley that the local micro-decisions are automatic — not something we figure out on scene.
Every truck we dispatch into Richmond Valley for emergency 24/7 towing is pre-stocked with the exact equipment the job commonly requires. We do not roll out to a call and improvise. The kit includes the primary tool for emergency 24/7 towing plus the backup tools for the secondary situations that turn up on one call in five. Experienced drivers know the phoned-in description does not always match what they find on scene. The truck is ready for both.
Emergency 24/7 Towing Procedure — Step by Step in Richmond Valley
Step 1 is a single phone call to (212) 470-4068. A live NYC dispatcher answers — not a call center in another state, not a chatbot, not a voicemail. Tell them you are in Richmond Valley, the service you need (emergency 24/7 towing), the vehicle, and the nearest cross-streets. If you cannot see a street sign, the dispatcher can locate you off your phone GPS. 90-second call on average. You hang up with a truck number, a driver name, and an ETA.
Immediately after the phone call intake, dispatch quotes a flat rate and an ETA. For emergency 24/7 towing in Richmond Valley, rates follow our standard model (light-duty tow $125 base, flatbed $175 base, roadside $85 flat, heavy-duty quoted per job). The ETA is live — whatever the dispatcher says on the phone is the real number. If a truck cannot actually make it in 30 minutes because of Richmond Valley rush-hour traffic, dispatch tells you 50 minutes instead of bait-and-switching you.
When our truck arrives at your Richmond Valley location, the driver does three things before touching your vehicle: confirms it is the correct vehicle (plate, VIN, make/model), photographs the condition (four quarters, any existing damage, any special equipment like roof racks or hitches), and explains what is about to happen. For a tow, that means showing you where the tie-downs will clip, where the wheel-lift cradles will sit, what angle the load will come up at. For roadside, it means showing you the tool and explaining what you will see.
Step 4 — Job done at the quoted rate. Receipt is emailed within minutes of completion. All major cards accepted, plus Apple Pay, Google Pay, and cash. For accident tows in Richmond Valley, we bill your insurance carrier directly in most cases — you provide the policy and claim info, we handle the paperwork. For commercial or fleet accounts, the charge goes on your monthly net-30 invoice. No scrambling for a card at the curb unless that is how you prefer to pay.
If the job changes on scene — the emergency 24/7 towing call turns out to be a different problem than what you described on the phone, or the scope shifts mid-run (for example, a jump-start reveals a dead alternator and you actually need a tow instead) — we stop, tell you the new rate, and ask before we execute. Never a surprise invoice. If the new work costs more, we quote the new number. If the original roadside fee no longer applies because the job is now a tow, we credit it against the tow. Straightforward.
What Causes Emergency 24/7 Towing Calls in Richmond Valley
Richmond Valley generates more emergency 24/7 towing calls per capita than suburban markets for structural reasons. Density means more opportunities for failure. On-street parking means less protection from weather. The proximity of bridges, tunnels, and expressways means breakdowns that would happen on a quiet rural road instead happen on an active parkway shoulder. And the enforcement environment — Staten Island alternate-side parking, NYPD towing, private impound operators watching for any unattended vehicle — rewards calling a tow fast and punishes letting a problem linger.
Pattern number one on our emergency 24/7 towing calls: airport arrivals where the stored vehicle won't start — returning travelers late at night who face a dead battery in long-term parking. Common across all of NYC but especially visible in Richmond Valley because of [density/parking/traffic specifics]. When this pattern shows up, the diagnostic is usually fast (minutes, not hours), the fix depends on whether the root cause is fixable on-site or requires a shop, and our dispatcher can usually tell which based on the phone description. That is why the phone call matters — it is half the diagnosis.
The second most common pattern we see on emergency 24/7 towing calls is overnight delivery fleet breakdowns — commercial delivery windows concentrate breakdowns into late-night hours. This one tends to concentrate in specific weather windows or in specific parts of Richmond Valley. If you have been driving in NYC for more than a year, you have probably either experienced this yourself or watched a neighbor experience it. holiday-weekend breakdowns when most tow operators are at reduced staffing — Thanksgiving Wednesday, Christmas Eve, New Year's Eve, July 4th, Memorial Day and Labor Day all see elevated breakdown volume rounds out the top three — less common than the first two but still accounting for meaningful dispatch volume.
Staten Island-specific conditions worth flagging for emergency 24/7 towing: NYC's overnight shift population — hospital staff, overnight retail, delivery drivers, cleaning crews, security — generates a specific pattern of breakdown calls at 3-5 AM when shifts change. NYC is genuinely a 24-hour city — overnight commercial activity, transit that runs all night, retail and food establishments open around the clock, and a population that includes substantial numbers of shift workers who keep the city moving at 3 AM. Overnight response times in NYC are often faster than daytime response because traffic is lower — a 3 AM tow on the Cross Bronx can complete in half the time of a 3 PM tow on the same stretch. Every one of these is the kind of thing a suburban operator shows up in Richmond Valley without knowing, and then burns an hour on curb navigation or parking-enforcement avoidance that a local driver would handle automatically.
Seasonality matters too. emergency 24/7 towing calls in Richmond Valley spike in certain weather windows — cold snaps for battery-related failures, summer heat for fluid and AC-related issues, winter storms for stuck-in-snow winch-outs, and rainy days for reduced-visibility accidents. Knowing the seasonal curve lets us pre-stage extra trucks in Staten Island during peak windows so retail response times stay in the 20–40 minute zone instead of blowing out to 90+ during storms.
Emergency 24/7 Towing Across Every Vehicle Type in Richmond Valley
Most cars we move on emergency 24/7 towing calls in Richmond Valley are standard passenger vehicles — Camrys, Civics, Accords, CR-Vs, RAV4s, the working fleet of the city. Wheel-lift rigs handle these fine and are quicker to stage on narrow blocks. The category where the rig decision gets interesting is the "non-standard" vehicles — AWD crossovers that look normal but cannot tolerate wheel-lift, EVs that physically cannot tolerate it, and luxury or low-clearance sports cars where wheel-lift would damage the front air dam.
AWD and 4WD vehicles — common across Richmond Valley especially in winter months — require flatbed. Dragging drive wheels on an AWD transfer case is a warranty-voiding, drivetrain-destroying decision. Subaru, AWD crossovers from every major brand, 4WD trucks and Jeeps: all flatbed. If you are not sure whether your vehicle is AWD, tell dispatch the year/make/model and we will know. About 40% of our Richmond Valley flatbed calls come from AWD vehicles where the customer did not realize the drivetrain required it.
EVs require different handling than ICE vehicles. Flatbed is the default. For some models, the orientation on the flatbed matters (Tesla Model S tows differently than Model 3, for example). For heavily discharged batteries, some manufacturers require the battery to be externally stabilized during transport. Our Richmond Valley drivers are trained on the manufacturer specs for common EVs operating in NYC, and we refuse to deviate from those — the cost of getting EV tow procedure wrong is tens of thousands of dollars in repair.
Non-standard vehicle categories we handle in Richmond Valley: heavy-duty trucks and commercial rigs (integrated boom wreckers, proper axle ratings), motorcycles and scooters (flatbed + soft straps + chocks, never wheel-lift), oversized SUVs (heavy-duty only), classic and antique cars (flatbed with enclosed transport available on request), and low-clearance exotics (flatbed with ramp angle adjustment to clear aerodynamic front ends). Dispatch matches the rig based on what you tell them.
What We Bring to a Emergency 24/7 Towing Call in Richmond Valley
emergency 24/7 towing in Richmond Valley requires specific equipment, and every truck on rotation carries the full kit. Primary: Driver safety equipment for overnight work — high-visibility gear, LED work lights, and scene-lighting rigs on every truck — this solves the main variant of the problem on most calls. Drivers verify this is functional before leaving the yard. A dead piece of primary gear is the single fastest way to turn a 30-minute call into a 90-minute call, and we have built our shift-start protocol around preventing that.
A 24/7 staffed dispatch center — the same dispatcher who answers at noon answers at midnight, not a remote answering service backs up the primary tool, and Portable tools and parts stocked on overnight trucks that match the patterns we see overnight — jumps, tires, lockouts, fuel delivery all see more volume overnight handles the secondary situations that turn up on maybe one call in five. Experienced drivers know the phoned-in description does not always match what they find on scene — "dead battery" sometimes turns out to be a bad starter, "flat tire" sometimes turns out to be a broken control arm. The second and third items in the truck's kit cover those cases so the driver does not radio back to dispatch and wait for a second truck.
Full Richmond Valley kit also includes: Trucks staged in every borough around the clock — overnight staging is thinner than daytime but every borough has coverage, Weather-rated gear for winter overnight calls — extraction gear, traction aids, cold-weather drivers trained on winter procedures, heavy-duty straps sized per vehicle, torque-limiting extensions for delicate wheel work, and the documentation bundle (clipboard, receipt printer, digital intake tablet). The tablet captures the customer signature at call complete and pushes condition photos to your record within 30 seconds of the truck clearing the scene.
Documentation is part of the standard kit on Richmond Valley emergency 24/7 towing calls. Timestamped photos before, during, and after. Digital signature capture at completion. Dash cam footage retained for 30 days in case the scene needs to be reviewed (NYPD request, insurance dispute, body-shop handoff question). Fleet and commercial customers get automated condition-report pushes; retail customers get copies on request.
Emergency 24/7 Towing Pitfalls to Avoid in Richmond Valley
The number-one thing to avoid on a emergency 24/7 towing call in Richmond Valley: calling a national roadside network at 3 am and waiting 90 minutes for a subcontractor — we can be there in 20-30 minutes. Call us at the first sign the problem is real. A 10-minute phone call to dispatch costs you nothing and locks in a response; a 40-minute DIY attempt that fails usually costs you the original problem plus a worse version of it.
Mistake two in Richmond Valley: accepting help from unmarked trucks that happened to pull up at 3 am — the overnight version of the same 'chaser' problem that happens during the day, except more risk because you're alone on a shoulder at night. NYC has a persistent pattern of unlicensed operators who listen to police scanners and show up at breakdown scenes to pitch an inflated cash-only service. Real operators have truck numbers, dispatcher confirmation, licensing we can produce on request, and a paper trail. If a truck shows up that you did not call, does not match the one dispatch described, or cannot produce credentials, keep your doors locked and call dispatch back to confirm.
Third mistake on emergency 24/7 towing calls: not going inside the vehicle to wait in cold or stormy weather — the vehicle is the safest place to wait, assuming it's not in a travel lane. You should never be asked to sign a blank or open-rate authorization. Every legitimate tow in Richmond Valley has the rate confirmed before work starts. If anything you are asked to sign looks vague on the price, stop and call dispatch to verify.
Rounding out the don't-do list: falling asleep in an idling vehicle with the heater on — co risk especially if snow has built up around the exhaust and assuming overnight rates will be higher and deciding to 'wait it out' — we don't charge overnight surcharges, so waiting saves nothing. Documentation is how you establish the vehicle's pre-tow condition for insurance and for your own records. Not abandoning the vehicle is how you avoid theft, vandalism, or a ticket from NYPD.
Scope of Emergency 24/7 Towing Service in Richmond Valley
Any Hour, Any Day, Any Borough. Dispatch runs 24 hours a day, 365 days a year. Snowstorms, holidays, 3 AM — same flat rate, same response, same drivers. The Commercial & Fleet category also includes related services we run in Richmond Valley. If your situation turns out to be adjacent to emergency 24/7 towing rather than exactly emergency 24/7 towing, dispatch can re-route on the same phone call without requiring a second intake.
Standard emergency 24/7 towing scope for Richmond Valley calls: right-sized truck, full equipment kit, documentation photos, verbal walkthrough, flat-rate pricing, digital receipt. That is the package — no surprise extras, no "shop supplies" fee, no fuel surcharge, no "NYC metro fee." The number you heard on the phone is the number on the receipt.
Insurance and payment flexibility on emergency 24/7 towing in Richmond Valley: accident-related jobs can be billed direct to your carrier. Routine jobs get paid at the scene (card, Apple Pay, Google Pay, or cash). Commercial and fleet work goes on a monthly net-30 invoice. No matter which path applies, the flat-rate quote at dispatch is the actual amount charged.
After the job: if it is a tow from Richmond Valley, the vehicle goes exactly where you directed. Your home, a shop, a dealer, a body shop, an airport, an impound lot — whatever the destination, that is where it ends up. We do not redirect without your explicit okay. If there is a delay at the drop (the shop is backed up, nobody is home, the gate is locked), we call you and wait for direction before unloading anywhere else. No abandoned vehicles, no unauthorized re-routing.
Richmond Valley Emergency 24/7 Towing Prices & Payment
Emergency 24/7 Towing pricing in Richmond Valley follows our standard flat-rate structure. Light-duty tows $125 base, flatbed $175 base, heavy-duty quoted per job, roadside services $85 flat. First five miles included on tows, per-mile after that ($4/mile for light-duty, $5/mile for flatbed). No NYC surcharge, no after-hours markup, no storage fees on same-day drops. The quote you hear at dispatch is the invoice you receive at completion.
To give a realistic price range for emergency 24/7 towing in Richmond Valley: roadside stays at the $85 flat rate on the majority of calls. Light-duty tows with short in-borough distance stay in the $125–$150 range. Flatbed tows from Richmond Valley to the SIN shop district or an out-of-borough specialty mechanic run $175–$250 depending on miles. Heavy-duty is custom. Every number is confirmed before dispatch.
Richmond Valley payment options for emergency 24/7 towing: every common method works — card, wallet, cash, direct-to-insurance for covered work, net-30 for commercial. For split billing (partial direct-to-insurance, partial out-of-pocket), coordinate at intake so the driver has the right paperwork on scene. Our billing desk can restructure invoices after the fact if something changes, but on-call is easier.
Factors that can change pricing on a Richmond Valley emergency 24/7 towing call: mileage beyond the included zone, vehicle weight class bumps, scope changes on scene (a roadside fix turning into a tow), and ancillaries like scene cleanup on accident calls. Each of these is quoted before execution. If the rate change would be trivial ($5–$20 for a short mileage overrun), the driver just informs you; if it is material, dispatch stops and re-confirms before we proceed.
Billing & Fleet Setup for Emergency 24/7 Towing in Richmond Valley
For insurance-covered emergency 24/7 towing work in Richmond Valley — accident tows, collision recovery, and roadside covered under your auto policy or a roadside-club membership — we bill direct to the carrier in most cases. You provide the policy number, claim number, and adjuster contact at intake. We handle the paperwork, submit through the carrier's standard process, and you pay $0 at the scene for the portion that is covered. Any remaining deductible or uncovered delta is charged to your card or billed separately, whichever you prefer.
Commercial emergency 24/7 towing structure for Richmond Valley operators: account number = priority routing, consistent drivers, net-30 invoicing, automated photo delivery, COI on file, and a named account manager for any escalations. This works for body shops, dealers, rideshare fleets, delivery fleets, contractor fleets, rental-car operations, property management companies, and anyone else whose emergency 24/7 towing volume justifies dedicated dispatch.
COI and licensing in Richmond Valley: we hold NYC DCWP tow licenses, commercial auto insurance, garage liability, and on-hook coverage on every vehicle in transit. Certificates are available in 24 hours with any required additional-insured endorsement. Fleet and property-management clients typically need these before onboarding — we have produced thousands of them and the process is quick.
When to Call for Emergency 24/7 Towing in Richmond Valley
Richmond Valley emergency 24/7 towing dispatch: 24 hours, 365 days, no phone-tree, no "after-hours line." Same rate every hour of every day. If the weather is extreme enough that trucks cannot safely operate, dispatch will tell you — we have pulled off the road twice in the last five years, both during severe ice events, and we notified customers on the phone at intake. Otherwise the line is always open.
Same-day dispatch for emergency 24/7 towing in Richmond Valley: default mode. Typical 20–40 minute arrival. In heavy weather or peak congestion, we quote the actual number on the intake call — no cute underquoting to get you to hang up and hope we show up fast. The actual ETA is what the dispatcher says.
Scheduled emergency 24/7 towing in Richmond Valley: book 24–48 hours ahead and we hit a 30-minute window. Works for planned vehicle moves, fleet relocations, inspection drop-offs, service-appointment runs, and pre-arranged commercial pickups. Scheduled rate is the same as same-day flat rate — we do not charge extra for planning ahead. In fact, planning ahead helps us route efficiently, which is a win for us and a win for you.
Recurring-need setup for Richmond Valley emergency 24/7 towing: a fleet account consolidates billing, priority-routes your calls, and assigns consistent drivers. Typical setup fits on a single phone call with our commercial desk. Billing: net-30, monthly statements, W-9 and COI on file. No setup fee, no minimum volume, no term commitment — we earn the volume or we do not.
How Richmond Valley Fits Into Our Staten Island Emergency 24/7 Towing Network
Richmond Valley is part of our high-activity Staten Island zone for emergency 24/7 towing. We treat it as a core coverage area, which in practice means staged trucks, rotation coverage during peak windows, and Richmond Valley-specific notes in our dispatcher playbook (common addresses, parking tips, garage clearances). Every one of those small details compresses response time.
Coverage beyond Richmond Valley proper: all adjacent Staten Island neighborhoods are within our response zone. If you called us from Richmond Valley but the vehicle is actually two blocks into the next neighborhood, we still handle the call at the same rate and response time. Live routing is smart enough to ignore administrative boundaries and pick the truck that can physically get there fastest.
Staten Island-specific factors in Richmond Valley response time: bridge and tunnel traffic state, Staten Island arterials congestion, weather effects on specific corridors, and real-time positions of our trucks. These all feed into the ETA you hear on the intake call. When we say 22 minutes, we mean 22 minutes — not "somewhere in the 20–40 minute range, probably." Accuracy comes from the local intelligence layer on top of GPS.
Beyond Richmond Valley, our Staten Island network connects to the broader NYC coverage — all five boroughs, with cross-borough transfers, direct-to-shop drops, and outbound tows to the suburbs and beyond. A emergency 24/7 towing call that starts in Richmond Valley often ends somewhere else entirely (a shop in another borough, a dealer, a body shop, a residence across town). Our multi-borough operation makes those runs routine, not exceptional.
After the Emergency 24/7 Towing Call — What Happens Next
Step one post-service: the receipt lands in your inbox. Richmond Valley emergency 24/7 towing receipts are digital, itemized, and include the timestamped photos from the job. Save the email. If you ever need to substantiate the service for insurance, a dispute, a resale inspection, or a lease return, the receipt plus the photos are the documentation you need. We keep our copy in our system for 90 days minimum, but your email copy is the fastest way to get to it.
Post-service insurance handling in Richmond Valley: our billing team takes over once the scene is cleared. They submit the invoice, attach photos, coordinate with the adjuster, and answer carrier questions. You only hear from us if the carrier flags something we cannot resolve internally, which is rare. The receipts you get are your copy of what was submitted; the carrier gets the full documentation package.
If the emergency 24/7 towing job in Richmond Valley ended at a shop, a body shop, or a dealer, the next step is usually on that destination's side. They will call you when they have evaluated the vehicle, and you coordinate the rest from there. We have already delivered the vehicle with condition photos, so the shop has a record of the state you sent it in. That often matters when someone tries to blame the tow operator for damage that was actually pre-existing.
Repeat customers in Richmond Valley save time on the second and third calls. Dispatch can save your vehicle profile, your preferred payment method, and common destinations so future emergency 24/7 towing calls are 30-second calls instead of 90-second ones. For fleet and commercial operations, that adds up fast — especially at scale. For retail, it is small but appreciated.
What Makes Our Richmond Valley Emergency 24/7 Towing Service Different
What separates us from the noise in Richmond Valley: we are the operator, not the middleman. National roadside networks and credit-card-provided roadside programs do not own trucks — they subcontract to companies like ours. Calling us direct skips a layer of markup and a layer of routing delay. Our drivers work for us, our trucks are ours, and our dispatcher knows the streets because they live here.
Our Richmond Valley drivers are licensed, insured, trained, and — critically — consistent. You get the same crew over time when you have a fleet or recurring account. That consistency eliminates the "we cannot access the property" calls that plague drivers who have never been to a given address before. Retail customers benefit too: the driver who shows up has been on dozens of similar calls in Richmond Valley already and does not need to figure out the neighborhood in real time.
Flat-rate, upfront pricing. NYC DCWP tow license. Commercial auto, garage liability, and on-hook insurance on every truck and every load. No storage fees on same-day drops. Receipts emailed before the truck leaves the scene. No "NYC surcharge," no "after-hours" surcharge, no "holiday" surcharge, no "fuel" surcharge. The rate is the rate, and we say it out loud on the intake call so you can write it down before we move.
Dispatch line for emergency 24/7 towing in Richmond Valley: (212) 470-4068. Live answer, flat rate, real ETA, email receipt. That is the whole transaction. We have been doing this in NYC for years, and the process is smooth because we have refined every step — no surprises, no drama, just a tow or roadside fix done right.
Local Tips
Emergency 24/7 Towing Tips for Richmond Valley Drivers
Richmond Valley has its own patterns for emergency 24/7 towing calls — informed by Staten Island traffic, local streets, and the mix of vehicles on the road. Browse all Staten Island neighborhoods or get the full service overview on the Emergency 24/7 Towing service page. For the deep-dive how-to — step-by-step protocol, do's and don'ts, common causes, and FAQs — see the full Emergency 24/7 Towing guide.
- 1Richmond Valley overnight and holiday rates match daytime — no surcharge, no premium.
- 2In Richmond Valley, destinations to shops or dealers may be outside the borough — confirm the flat-rate covers the distance.
- 3Snow extraction and winch-out calls are common in Richmond Valley during winter; dispatch has seasonal gear ready.
Emergency 24/7 Towing Pricing in Richmond Valley
Commercial & Fleet
Flat-rate pricing, quoted before dispatch.
No NYC surcharge. No after-hours markup. No storage fees on same-day drops.
Other Services in Richmond Valley
Light-Duty Towing
Richmond Valley, Staten Island
Motorcycle Towing
Richmond Valley, Staten Island
Heavy-Duty Towing
Richmond Valley, Staten Island
Flatbed Towing
Richmond Valley, Staten Island
Accident Recovery & Collision Towing
Richmond Valley, Staten Island
Long Distance Towing
Richmond Valley, Staten Island
RV & Motorhome Towing
Richmond Valley, Staten Island
Roadside Assistance
Richmond Valley, Staten Island
Emergency 24/7 Towing in Nearby Staten Island Neighborhoods
Our Staten Island Dispatch Hub — Serving Richmond Valley
1110 South Ave
Bloomfield, SIN 10314
(917) 277-0300
Corporate Park of Staten Island on South Avenue, minutes from the Goethals and the West Shore Expressway. Fastest response across the island — St. George to Tottenville, Travis to Great Kills — and direct access to the Verrazzano for Brooklyn crossings and the Bayonne Bridge for Jersey recoveries.
Get Directions →Need Emergency 24/7 Towing in Richmond Valley?
24/7 dispatch. Flat-rate pricing. Typical 20–40 min arrival.